Exxtra Redesign
Working with Crowncity Technologies, I was tasked to redesign our digital product "Exxtra". The Exxtra Redesign project aimed to transform and elevate the user experience of our digital product. This platform plays a crucial role in providing loans to national service personnel, and our goal was to make it more user-friendly, efficient, and accessible.
The Challenge
The existing Exxtra platform faced usability challenges, lacked modern design elements, and needed to cater to a diverse user base of national service personnel.
Approach
The project commenced with comprehensive research, including user interviews, usability studies, and a thorough evaluation of the existing platform. This research informed our design strategy.
Process
- Conducted extensive user research and analyzed existing data
- Developed detailed user personas and journey maps
- Designed wireframes and interactive prototypes
- Performed usability testing and implemented iterative design enhancements
- Collaborated closely with the development team to ensure seamless execution
Solution
The Exxtra Redesign introduced a host of improvements and enhancements, including:
- Streamlined Application Process: We simplified the loan application process, making it more intuitive and user-friendly, ensuring that national service personnel can easily apply for loans.
- Enhanced User Dashboard: The user dashboard received a facelift, providing clear and organized access to loan information, repayment schedules, and account management.
- Accessibility Features: We focused on making the platform more accessible, ensuring that all users, regardless of abilities, can comfortably navigate and use Exxtra.
- Mobile Responsiveness: The redesign ensured that Exxtra is fully responsive, delivering a seamless experience on mobile devices, which are prevalent among national service personnel.
Results
Faster Loan Applications
Streamlining the process reduced application time, enabling users to apply more efficiently.
Increase in User Engagement
Enhanced dashboard usability and accessibility features have led to higher interaction rates.
Reduction in Support Requests
A more intuitive interface has minimized user confusion, decreasing the need for customer support.
Improved Mobile Experience
The fully responsive design has led to a smoother experience, with over 70% of users now accessing the platform via mobile.
Increase in User Satisfaction
Feedback surveys indicate a significant improvement in user satisfaction and ease of navigation.
Key Features
Streamlined Loan Process
Simplified application flow with intuitive steps and clear requirements
Enhanced Dashboard
Comprehensive overview with real-time updates and account management
Accessibility First
WCAG compliant design ensuring universal usability
Mobile Optimized
Fully responsive design with touch-friendly interfaces